Choosing the right domain name can be a daunting task for the best of us! As, your domain name is going to be your identity on the web, it requires a lot of thought and consideration. With that said you want to make sure you choose the perfect domain name that not only fits your business, but it’s also easy to find, spell, promote and most of all remember.
10 Essential tips for finding the perfect domain name
- Make it easy to type
- Try to keep it short
- Avoid numbers or hyphens
- Be memorable
- Research it
- .com, .co .what?
- Got a killer name
- Get social
- Having trouble?
Follow the tips below to help you find that perfect domain name.
1. Make it easy to type
Sounds easy, and there’s a whole lot of factors to think about here. Mainly your target audience, are they techy, what sort of age, genre etc etc can play a big role in the style of your domain.
2. Try to keep it short
If your domain name is long and complex, you risk customers mistyping or misspelling it. Short and simple is the way to go.
This isn’t a super critical aspect. But it could be depending on your type of business. If you’re a tech business or startup it might hard if not impossible to cram some keywords in. But for a local business, let’s say a plumber this could be a game changer. Let’s say Bob has a plumbing business in New York City, he could buy the domain nycplumbing.com, hire a good local SEO and hit the ground running.
4. Avoid numbers or hyphens
Numbers and hyphens are often misunderstood — people who hear your website address don’t know if you’re using a numeral (5) or it’s spelled out (five) or they misplace or forget the dash. If you need these in your domain, register the different variations to be safe.
5. Be memorable
There are millions of registered domain names, so having a domain that’s catchy and memorable is essential. Once you’ve come up with a name, share it with close friends to make sure it sounds appealing and makes sense to others.
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6. Research it
Make sure the domain name you choose or buy isn’t trademarked, copyrighted or being used by another company. This could be tricky and depending on your jurisdiction of which you live in, can play a factor into this. We are by no means lawyers so please consult one if.
7. .com, .co .what?
Again your target audience here’s plays a crucial role in choosing the right domain extension. A .io domain isn’t going to be ideal for a plumbers website e.g nycplumbing.io. .io domain extensions are mainly used in the tech world, and a lot of non-techy people will find it hard to remember and will probably just type .com instead.
8. Got a killer name
Found the perfect domain name, consider purchasing all the domain extensions for it, and possibly misspelled versions of your domain. This will prevent competitors registering other versions and insures your customers are directed to your website.
9. Get social
This isn’t 100% domain related, BUT it’s always a good idea to check for social media channels that are already using your domain name as their handle / profile link. It’s not a game breaker as you can negotiate down the line if needed or their profile could be dormant / not been used in a long time.
10. Having trouble?
If you’re feeling overwhelmed and having trouble finding an awesome domain name you can use for a new business idea of yours, fear not young padawan, NameBuffs are here to help! Head over to our list of available premium brandable domain names for sale and set your eyes on those bad boys.